Few people have spent as much time and energy studying baby boomers and America’s aging population as Dr. Ken Dychtwald, who runs the marketing consultancy AgeWave. Dychtwald recently spoke with Will Palley, a Trends Strategist for JWT Intelligence.com, about the new life stage of “middlescence,” how boomers are reinventing themselves, and the ways men and women approach aging today. Here are the highlights:What does it mean to be “old” today, and how is this changing?There are changes on five fronts. First of all, old age is being relocated.
top of page
Search
Recent Posts
See AllThe Consumer Financial Protection Bureau CFPB is pushing to bolster what it takes for a financial adviser to be able to market their...
20
Rick Kahler, an advisor who writes for AdviceIQ, is a superb contrarian. Like with his thoughts here about why it is dumb to spend TOO...
30
There’s a movement going on. People are taking their funerals seriously…but not necessarily solemnly. As end-of-life issues become more...
40
bottom of page
Comments